---
title: "East Coach"
description: "Case study: eastcoach.club, the website for East Coach, a professional tennis coaching programme in Makassar."
canonical: "https://goodtogrid.com/work/east-coach"
updated: "2026-10-27"
---

# East Coach

> Case study: eastcoach.club, the website for East Coach, a professional tennis coaching programme in Makassar.

URL: https://goodtogrid.com/work/east-coach · Client project · Education · Website · 2026 · Published: 2026-10-27 · Updated: 2026-10-27 · By goodtogrid studio

A tennis coach's whole programme on one page, every button a serve into WhatsApp.

## Challenge

East Coach trains tennis players in Makassar, from beginners to competitive juniors, with personal programmes, comprehensive training and intensive sessions. Parents and players arrive wanting to know three things: what the training is, whether the coach is proven, and how to start. The site had to answer all three quickly and turn the answer into a conversation, because East Coach books its players by WhatsApp, not through forms.

## Solution

The site is a single page in near-black ink and white, with one tennis-ball lime for every action. It opens on a film of racquets and balls on a court line, the promise of professional coaching, and two figures: 100+ students trained and 15+ years of experience. Three photo cards present the programmes. An About section pairs stacked court photos with 100+ clients, 12+ achievements and 15+ years. Four reasons explain why East Coach, then a carousel of quotes from a competitive player, a junior and a recreational player. Every call to action, from Mulai Sekarang to Bergabung Sekarang, opens WhatsApp, and a WhatsApp button stays in the corner of the screen. The header's three links jump down the page, and the footer links to Instagram and TikTok.

## Technology

The site is a single page with a hero video served from its own file host. [To confirm: framework and hosting.]

## Result

eastcoach.club, with web development and UI/UX design by goodtogrid, presents a tennis coaching programme in Makassar on one page and routes every enquiry to WhatsApp. [To confirm: goodtogrid's scope on the East Coach site.] It opens on a film of racquets and balls on a court line and two figures, 100+ students trained and 15+ years of experience. Three photo cards present the personal, comprehensive and intensive programmes, an About section adds 100+ clients and 12+ achievements, and a carousel carries quotes from a competitive player, a junior and a recreational player. Every call to action opens WhatsApp, and a WhatsApp button stays in the corner of the screen. The page's FAQ link leads to a page that does not exist yet. [To confirm: whether the FAQ page is planned.]

- Live at eastcoach.club
- 100+ students trained and 15+ years of experience on the first screen
- Every call to action opens a WhatsApp conversation
- [To confirm] Enquiries received through the site

Status as of October 2026.

## Project facts

- **Client:** East Coach
- **Services:** Web · UI/UX
- **Live:** [eastcoach.club](https://eastcoach.club)
- **Type:** Client project
- **Industry:** Education
- **Platform:** Website
- **Year:** 2026