---
title: "Coffee Roastery"
description: "Studio concept: a storefront and subscriptions for a small-batch coffee roaster, led by the roast calendar and a three-choice subscription."
canonical: "https://goodtogrid.com/work/coffee-roastery"
updated: "2026-10-02"
---

# Coffee Roastery

> Studio concept: a storefront and subscriptions for a small-batch coffee roaster, led by the roast calendar and a three-choice subscription.

URL: https://goodtogrid.com/work/coffee-roastery · Studio concept · Commerce · Website · 2025 · Published: 2026-09-28 · Updated: 2026-10-02 · By goodtogrid studio

A storefront for a small-batch roaster, built around what regulars want to know: what’s being roasted next.

## Challenge

Most roaster sites bury the next roast date under a product grid built for one-time shoppers. Regulars come back weekly for freshness, not to browse, and want to reorder without hunting for it. New customers have the opposite problem: they need to tell one coffee from another, a washed Sulawesi from a natural Bali, without a glossary of processing terms. One storefront has to serve both groups at once.

## Solution

The homepage is a roast calendar: a week laid out by day, with Toraja roasting on Monday, the house blend on Wednesday, Kintamani on Friday and every order shipping on Thursday. Each coffee page reads like its bag label, with origin, process, roast date and tasting notes in the same places every time. A subscription takes three choices, not a form: the coffee, the grind, and every two or four weeks. The confirmation screen copies the layout of the label on the bag that arrives, so the order you see is the bag you get.

## Technology

Headless commerce: a commerce service holds products, orders and payments, while the storefront in front of it is designed around how people buy coffee rather than a theme’s template. Coffee pages are static, so they load instantly on a phone. Subscription billing sits behind the three choices, out of the customer’s way.

## What we’d measure

Coffee Roastery is a goodtogrid studio concept rather than client work, so there are no sales, subscribers or results to report. It is a storefront with subscriptions, designed for a small-batch roaster whose regulars reorder every few weeks and whose new customers still need help choosing a coffee. With a real roaster, we would watch three numbers. Subscriptions started from the homepage would show whether leading with the roast calendar turns a visit into a standing order. Repeat orders from one-time buyers would show whether label-style coffee pages give newcomers enough confidence to come back for a second bag. Time from landing to checkout would test the central bet of the design, that picking a coffee, a grind and how often is quicker than filling in a form. Each number maps to one decision in the concept, so a pilot would show which of those decisions holds up and which needs rethinking.

- Subscriptions started from the homepage
- Repeat orders from one-time buyers
- Time from landing to checkout

A studio concept: numbers we’d watch on a live product, not results we’re claiming.

## Project facts

- **Type:** Studio concept
- **Platform:** Website
- **Year:** 2025
- **Industry:** Commerce