---
title: "PT Celebes Niaga Jaya"
description: "Case study: celebesniagajaya.com, the bilingual website for a Sulawesi business partner in digital, distribution and construction."
canonical: "https://goodtogrid.com/work/celebes-niaga-jaya"
updated: "2026-10-27"
---

# PT Celebes Niaga Jaya

> Case study: celebesniagajaya.com, the bilingual website for a Sulawesi business partner in digital, distribution and construction.

URL: https://goodtogrid.com/work/celebes-niaga-jaya · Client project · Commerce · Website · 2026 · Published: 2026-10-27 · Updated: 2026-10-27 · By goodtogrid studio

One partner, three lines of business, and every licence on the page.

## Challenge

PT Celebes Niaga Jaya (CNJ) is a business services company in Sulawesi that builds, equips and digitises for its clients: software and advertising, the wholesale supply of IT, office and medical equipment, and building and civil construction. It serves government agencies, companies and small businesses across Eastern Indonesia, often through public procurement, where a buyer wants to know first that one vendor is qualified for everything. Three very different services and 17 registered business classification (KBLI) codes had to read as one partner, in Indonesian and in English.

## Solution

The site is built like an editorial company profile: a monochrome page of slash labels, numbered rows and hairline dividers, broken by full-width black bands. The homepage carries the promise, Satu Mitra. Semua Solusi. (One Partner. Every Solution.), then the figures, the three service pillars, the reasons to choose CNJ, recent projects, a call to action, common questions and client quotes. The services page puts Digital Solutions, Distribution and Construction behind three tabs, and every service card shows the KBLI codes that license it. The About page sets out the company story and its legal standing: the company identity, the 17 KBLI codes split by pillar, and the regulations it complies with. Contact goes straight to WhatsApp, with an embedded map of the office in Gowa.

## Technology

celebesniagajaya.com is a single-page application served through Cloudflare, with an Indonesian site and a full English version at /en, and legal pages for privacy, terms, refunds, cookies and a disclaimer. [To confirm: framework, hosting and any CMS.]

## Result

celebesniagajaya.com is the website for PT Celebes Niaga Jaya, a multi-sector business partner in Sulawesi, with web development and UI/UX design by goodtogrid. [To confirm: goodtogrid's scope on celebesniagajaya.com.] The homepage opens on its promise, Satu Mitra. Semua Solusi. (One Partner. Every Solution.), then the figures, the three service pillars and recent projects, in an editorial layout of slash labels, numbered rows and full-width black bands. The services page puts each pillar behind its own tab, and the About page sets out the company identity and its legal standing for buyers who come through public procurement. Legal pages cover privacy, terms, refunds, cookies and a disclaimer. It presents digital solutions, distribution and construction as one partner, shows the 17 KBLI codes behind its services and the regulations it follows, and turns enquiries into a WhatsApp conversation, in Indonesian and in English.

- Live at celebesniagajaya.com
- Three service pillars, each service with its KBLI codes
- In Indonesian and English
- [To confirm] Launch date and measured results

Status as of October 2026.

## Project facts

- **Client:** PT Celebes Niaga Jaya
- **Services:** Web · UI/UX
- **Live:** [celebesniagajaya.com](https://celebesniagajaya.com)
- **Type:** Client project
- **Industry:** Commerce
- **Platform:** Website
- **Year:** 2026